2012

The teaser trailer starts with a non dietetic sound of a swarm of bees followed by the scene of what seems to be a monk running towards a building, very different from the beginning of the full trailer where the scenes are more focused on Mother Nature freak accidents. The beginning of the full trailer starts with a scene of an historical building followed by the words “they warned us” which is then followed by scenes of TV pictures and a voiceover of a news reporter, the scenes freak accidents of mother nature such as fireballs falling from the sky is seen, the crumbling of statue of Jesus overlooking Rio signifying the danger posed to the world as the saviour of the world is crumbling to pieces, people screaming, then the word “from Roland Emmerich” followed by more scenes of freak accidents of mother nature such as land tipping into the sea, buildings collapsing; there are also may scenes of aeroplanes flying which will seem the only logical gateway from such freak accidents there is also a scene which was seen in the teaser trailer where the sea overwhelms the mountain peak, later opera music is added to the latter part of the sequence, the end of the sequence is very much similar to the end of the teaser trailer where “FIND OUT THE TRUTH SEARCH:2012” is superimposed on a black background, the only main difference is that in trailer there is a voiceover reading the words; this raises the anticipation of the film even more as there is some rumours circulating around the year 2012 which many saying that this is when the world will end. The main differences between the two trailer is that there are many jump cuts of extracts of the film in the longer trailer while in the teaser trailer the sequence is focused on one freak accident, there is no voices heard in the teaser which will add some mystery and suspense, evidently the trailer is longer than the teaser, more dynamism added in the longer trailer thanks to the scenes of chaos and trouble caused by freak events of the Earth. The teaser trailer focus on one scene but goes more in depth with that particular scene than it did in the standard trailer, the standards trailer looks at many other scenes which features in the film; so from this we are able to say that the teaser was suppose to get the audience to come to grips with the whole 2012 idea, and the standard trailer was suppose to an opportunity to fully grasp and understand the seriousness of the 2012 pandemic, which was successfully done.